KAPAG win the PACK FICTION competition in Paris

MUHEN, 22.06.2016 – Last Thursday KAPAG Karton + Papier AG won first prize in the design category at the PACK FICTION competition. Their laminated 3D paperboard FibreForm® was voted the most innovative material.

The judging panel, who included brand owner Coca Cola, major French retailer Carrefour, trend agency Nellyrodi as well as the trade magazines Emballages Magazine and Marketing and emakreting.fr, picked FibreForm® Impact as the winner.

The design category of the PACK FICTION competition evaluates materials that stand out due to their unique properties which draw the viewer’s attention. Simultaneously, the material’s sustainability was an important factor when making their choice, explained Emmanuelle Badouix (Coca Cola) on behalf of the judging panel.

Laminated FibreForm® is a food approved solid bleached board with high tensile stretch and tearing resistance. These properties allow for unusually deep embossing (greater than three times the board thickness) that simulate a 3D effect and were, until recently, unheard of in the field of cartonboard. The base paper for this FSC certified quality is a product of BillerudKorsnäs.

“We are delighted to receive this award”, says Alexander Meyer, Managing Owner of KAPAG. “We accept it on behalf of all those who helped us conceive this extraordinary product and who will also be by our side during future development. Laminated FibreForm® opens up completely new perspectives in the graphical and packaging sector. The quality complies with the strategy of those convertors who proactively seek new ideas to enhance the value of their customers’ branded goods.”

KAPAG markets this new laminated paperboard under the brand names of FibreForm® Impact and FibreForm® Duo. The unusually deep embossing not only attracts attention to the packaged branded goods but will also help guard against counterfeit packaging.