In focus

I'm a Model

The  perfume packaging Features impressive embossing thanks to the high tensile strength and tearing resistance of FibreForm® Board.

The deep embossing of both the ’I’m a Model‘ brand and the flacon’s outline highlighted on the outer sleeve attracts greater attention at the POS. 

Furthermore, a scented varnish representing the fragrance of the bottled perfume is embedded into  the sleeve, which is then released by touch. The inside of the folding box is laminated with a biodegradable silver acetate film called EcoStar. Cold foil transfer is used in combination with a relief embossing to highlight the national flags on the side of the box as well as the text ‘Homme Femme’ printed on the front. All the materials employed (cold foil, film and cartonboard) meet the criteria for sustainability.  

FibreForm® Board is available either as coated or uncoated on both sides. The base paper is a product of BillerudKorsnäs.